Being Personal Works For Brands
My company Visual Post produced this TV commercial for Bald Hill Dodge Chrysler Jeep Kia in Warwick Rhode Island. This TV commercial along with their other marketing strategies has been very helpful connecting them with new customers.
Why does this TV commercial work?
Because it’s personal. Bob was front and center in this TV commercial and it made a difference. People were able to connect with him, people align Bob with the Bald Hill brand. Bald Hill has based a dealership around “Real People and Real Prices”. Look at Bob, does he look like any car dealership owner you’ve seen before? No, Bob is real and being real has help Bald Hill connect with a new car buying audience.
Want to learn how I can help you connect with a new audience? Email me, patrick at visualpost .com
